MASTER'S PROJECTS
Project | 01 - Two Blind Brothers
This is a prototype digital influencer campaign for the Digital Communication Analytics and Certifications course. Course criteria included obtaining Hootsuite Platform Certification, Google Analytics Certification, and Meltwater proficiency. The project includes digital content prototypes and introduced an influencer campaign with Kristen Bell. Meltwater analytic review reports are included as well as a full mock-up social media content calendar.
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Project | 02 United Sodas of America
This is a concept digital marketing campaign for United Sodas of America. Assignment criteria included attaining Google Ads Display Certification and Google Ads Search Certification. The presentation includes customized digital google ads and social media content from mostly original art. The overall presentation includes a strategy for paid, earned, shared, and owned media to meet client objectives. A potential KPI measurement program is included.
Project | 03 Press Release, DC Metro Food Tours
This course assignment press release is a showcase of creative headlines and language for an actual tour offering for DC Metro Food Tours. The target audience is young professionals, ages 21-35, who have discretionary income, but less time to actively plan the events they attend. The press release highlights the all inclusive nature of the tour during the Cherry Blossom Festival with the added local cuisine convenience. It appeals to the consumer who is looking for an easily planned all inclusive experience.